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Wednesday, June 29, 2016

Gogowine: 27-year-old Georgian PR manager becomes successful winemaker

by Kristine Gamtenadze

29.06.2016. Keti Berishvili is a 27-year-old Georgian winemaker. Her family has been doing this business for the last several years and Keti became involved in it a year ago. Last year, she received the first harvest from her own vineyards. Saperavi and Rkatsiteli wines, fermented together in qvevri (traditional Georgian clay pot for making wine), are already branded. Gogowine now is sold at organic wine shops. As Keti says, considering that she is just a beginner, her first try was quite successful.

Keti is a PR manager by profession. She underwent master courses in Public Relations at the GIPA (Georgian Institute of Public Affairs) university in Tbilisi but she left her job and a very promising career in banking sector a year ago and moved to the village of Artana in Telavi district, to join her father. Keti’s goal was to produce organic wines and introduce a new direction in which she thinks her family business should move. She believes in the future and is ready for new challenges.

The wines produced by this young farmer are sold at special shops. Keti Berishvili has even received orders from USA and Denmark and she believes that next year Gogowine will cross the border.

“Of course I will export a small amount at first because the local market is now more important for me. We produce only organic wine and in very little amounts. However, this kind of production is hugely popular among the customers. I presented my first wine at the exhibition held in Italy and received a very good feedback. I am going on and I hope to learn more in winemaking,” Keri Berishvili says.

A few days ago, Keti purchased a new vineyard in Artana and now she owns 7.5 acres of land where Rkatsiteli and Saperavi grapes are cultivated. But she does not plan to make wine from these grapes. She says she will use only organic products for them and only after that will it be possible to increase the production.

Keti’s father is happy with his daughter’s decision to enter the winemaking business. As for Keti herself, she says she at last found herself, at the age of 27.

“I have just realized I found something I am really interested in. It gives me great pleasure to be here. Only a year ago, I knew very few things about this business and now I am much more experienced. Last year’s harvest taught me a lot,” Keti says.

She says that winemaking is a sphere a woman can be as successful as a man. Keti thinks getting help during harvest is very much needed and the most important in winemaking is the technology itself.
   
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