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Friday, May 1, 2015

Georgian wine-tasting held at OIV in Paris

01.05.2015 (Hvino News) On 29th of April 2014 a selection of Georgian wines were presented in Paris at International Organization of Vine and Wine (OIV).

About 350 guests attended the wine-tasting event, including Georgian Ambassador to France HE Ms. Ekaterine Siradze-Delaunay, Director General of the OIV Mr. Jean-Marie Aurand, President of the National Wine Agency of Georgia Mr. Giorgi Samanishvili. The Ambassador recalled that Georgia, the heart of the Caucasus, was one of the cradles of world viticulture. For millennia the vine are grown in ideal climatic and geological conditions. The oldest seed, collected in several points of the country dates back to at least eight thousand years BC. Now in Georgia 525 indigenous grape varieties are grown.

The Director General of the OIV Mr. Jean-Marie Aurand welcomed the event and thanked Georgia for its strong involvement in OIV activities since the World Congress in Tbilisi in 2010. Mr. Aurand stressed the revival of Georgian wines. "Small wine producers, cooperatives and independent wineries are rivaling in quality", - stressed Mr. Aurand.

Good work, sister: The rise of women wine makers in Georgia

Photo: Sarah May Grunwald
by Sarah May Grunwald

01.05.2015. Last spring I met Georgia's first female owned wine company and have had the privilege of following them for an entire year, from vineyard to qvevri, to bottling. In Georgia, men have traditionally been in control of the 8,000 year old qvevri wine making process, so these women, along with another young woman named Mariam Iosebidze who started her own wine company in 2014, are at the forefront of a change in culture and attitudes towards women in Georgia. I have interviewed these women and tasted their wine and I would like to share their stories over the next few months. For now, a short introduction to the First Ladies of Georgian wine; Marina Kurtanidze and Tea Melanashvili of Mandili.

To preface, Tea is my very good friend, she is simply someone I adore, and Marina is a dear friend as well who is a force to be reckoned with. Besides friendship, they have been a big part of my shift in thinking about how women in the west view women in other parts of the world. In short, we believe that we have it better and that those “other” women are not as liberated.  Before I went to Georgia, I was told that it was an extremely sexist country where women were not treated well and that, in fact, I should avoid going there. So during my first trip, I made a few cultural faux pas having this attitude in the back of my head. I met Tea at Vino Underground, a wine bar in Tbilisi that focuses on natural wines, and learned that she was one of Georgia's first female wine makers. I was intrigued. How could it be possible in this country? We tasted her wine, and I was hooked. Not only was I impressed with Tea for making strides in the wine world, I was impressed with her wine, Mandili.

Thursday, April 30, 2015

Georgian wine tasting in French Riviera's Cap d'Antibes

30.04.2015 (Hvino News). On April 27 an important Georgian wine tasting event was held in Cannes, France.

National Wine Agency presented 12 varieties of wine, produced by 7 companies: Shalauri, Winiveria, Chateau Mukhrani, Iago's wine, Teleda  / Vita Vinea,  Schuchmann Wines.

At the event, which was held at Le Cesar restaurant in Cap d'Antibes, dozens of sommeliers had the opportunity to learn more about Georgian wines and grape varieties, and the the country’s wine culture and ancient history of winemaking. Anna Godabrelidze, chairman of wine-tasting commission of the  Agency, said: "This is especially important now, when Georgian wine businesses are searching for new markets and potential importers”.

The event was organized by Georgian Alliance Vins (an importer company), Sommelier Association of Côte d'Azur (ASNCAP), and Embassy of Georgia in France.

© Hvino News

    Georgian Wine Catalogue      
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Wednesday, April 29, 2015

2015 New Wine Festival's participants list revealed

by Keto Ninidze

29.04.2015. The selection process of family wineries for New Wine Festival is over. An unprecedented number of wineries will take part in the festival this year. 55 winemakers will represent 72 varieties of wine from Kakheti, Kartli, Imereti and Racha regions, see the list below.

On April 25, in the village Chardakhi of Mtskheta district, "Georgian Wine Club" organized wine tasting to select family wineries. A committee consisting of 11 people which was composed of enologists, winemakers, winegrowers, writers and wine enthusiasts, gave positive feedback to most of wines out of 110 registered ones. The committee members were adviser of the chairman of National Wine Agency, Goga Tevzadze, president of the Wine Club, Malkhaz Kharbedia, director of New Wine Festival,  Iago Bitarishvili, enologists - Kakha Tchotiashvili, Nikoloz Natroshvili, Vano Shiukashvili, and Mikheil Meskhi, journalist and wine writer – Aleko Tskitishvili, wine club members and wine enthusiasts - Vano Stefanashvili and Avtandil Kobakhidze.

Georgian wine at Seoul's SWS Expo

29.04.2014 (Hvino News). Seven Georgian wine and brandy producers and the National Wine Agency took part in the Seoul International Wine and Spirits Exhibition (SWS Expo), which took place in the capital of South Korea on April 23-25.

The following companies were represented, in a common booth: Shumi, Telavi Wine Cellar, Winery Khareba, Armazi Wines, Kakhetian Wine Cellar, Kakhuri, Sarajishvili.

The Georgia's ambassador to Korea, Mr. Nikoloz Apkhazava, attended the opening ceremony. Ambassador Apkhazava is well known for his wine-promotion activities in Korea (read more here: Envoy's Georgian wine push continues, Envoy's wine promotion takes patience, Georgia's envoy pursues ‘wine diplomacy’).

SWS Expo brought together about 200 companies from 20 world's countries, and was attended by over 30000 visitors, many of whom are professional buyers including wine and spirits importers, representatives of hotels, restaurants and retailers.

© Hvino News

    Georgian Wine Catalogue      
 To add this Search Box to your website,  click  here. Many designs are available.

Georgian wine in focus at New Wine Festival 2015

29.04.2015. The sweet smell of Georgian wine will soon spread through the air of Georgia’s capital city Tbilisi.

Dedaena Park in central Tbilisi has been named as the new venue for the sixth annual New Wine Festival 2015, which will showcase more than 70 high quality Georgian wines from all around the country.

In previous years the festival was held at the Ethnographic Museum near Turtle Lake.

Today organisers revealed initial plans of the event and said almost all of Georgia’s largest wine companies, some smaller cellars and family wine producers from different regions of Georgia would participate in this year’s festival.

The Georgian Wine Club, which is organising the event, said the New Wine Festival 2015 would offer guests the chance to taste a "full array of excellent wines” from large and small wine producers all over the country.

Tuesday, April 28, 2015

Archaeological dig could prove Georgia was birthplace of vine culture

28.04.2015. Intensive archaeological excavations currently taking place in Georgia could prove the country was the birthplace of vine cultivation.

Georgia’s Minister of Culture and Monument Protection Mikheil Giorgadze visited Imiri village in Georgia’s Kvemo Kartli region today where excavations are currently taking place. The findings of the dig could prove that ancient people from this site first used wild grapes and vines for health, religious and spiritual reasons, with the vine culture later spreading around the globe.

Since ancient times in Georgia, the grape vine and wine has been closely related to cult and religious rituals. This was true for Georgia in both pagan and Christian times. Still today, grapes, grape juice and its products occupy an important place in the diet of the Georgian people.

In 2014 the National Museum and the National Wine Agency implemented a joint international project to research the history of Georgian wine, which involved an archaeological dig. The Government-supported project, titled ‘Research of Georgian Vine and Wine Cultures’, revealed some of the artifacts uncovered in the excavations.

Monday, April 27, 2015

Qvevri wines and Georgia’s wine tourism potential presented in Kazakhstan

27.04.2015. Georgian Experience presented Otskhanuri Sapere, Krakhuna and Tsolikouri made with traditional method in qvevris by Lagvinari during Kazakhstan International Travel Fair in Almaty.

The Georgian stand welcomed visitors interested in the history of traditional Georgian winemaking and, of course, the tasting of natural Qvevri wines. The event was organised by wine tours operator Georgian Experience and supported by Georgian National Tourism Administration.

“The audience was very diverse and curious about new tastes from Georgia as well as wine history itself”, - Davit Jishkariani, the host of the event, noted. “We can say our word in wine tourism as here in Georgia wine, culture and history are intermixed, Uplitshikhe is a good example where you can stroll through the streets of 2nd millennium B.C. cave town and see the wines presses cut out in rocks as well as ancient Qvevri’s used for fermentation and this will be followed by tasting of wines made by the same traditional method by young and enthusiastic winemakers around. Uplisikhe is just one of quite a few prehistoric wine artifacts not to mention number of others connected with later Christianity all around Georgia.This is the experience hard to find in any other winemaking country."

Saturday, April 25, 2015

Georgian wine exported to China’s Xinjiang province to increase threefold

24.04.2015. One of the biggest importers in China’s Xinjiang province is planning to import half a million bottles of Georgian wine – a threefold increase on its current quota, announced Georgia’s National Wine Agency.

Agency representative Maia Tskitishvili held a business meeting with Xinjiang Beifangjianda Trade Co. Ltd leaders, where the sides agreed to deliver three-times the amount of wine to the Xinjiang province than current rates.

The host company organised for Tskitishvili to meet with local media in the Georgian Wine Club, located in the capital of the region Urumqi, where she spoke about the historic and cultural uniqueness of Georgian wine and the importance of the Chinese market in the expansion of Georgian wine abroad.

She also outlined the contribution of the Xinjiang Beifangjianda Trade to the increasing awareness of Georgian wine and culture in China.

Friday, April 24, 2015

Georgian wine sampled at Czech tasting event

24.04.2015. The Czech Republic has hosted a Georgian wine tasting event. The Georgian wine tasting session was initiated by the Centre for the Promotion of Imports from developing countries (CBI), which is part of the Netherlands’ Enterprise Agency and commissioned by the Ministry of Foreign Affairs of the Netherlands.

The Centre was established to support producers and exporters get a foothold in the market in the Netherlands, help business support organisations improve their capabilities and to act as a matchmaker between suppliers and buyers in the Netherlands and around the world. In 1991 its activities were expanded to the European Union.

The event was also supported by Prague Wine Academy and Czech Republic’s Sommeliers Association.

Wednesday, April 22, 2015

London fair showcases traditional Georgian food, wine

22.04.2015. Londoners interested in tasting food from foreign lands are invited to attend a special fair in central London this weekend.

The Duke of York Square Saturday Market is hosting an event called Taste Georgia on Saturday, which will offer Georgian national wine, traditional meals such askhinkali, khachapuri and bread baked in a circular clay oven called tone.

"Go along and learn more about unique Georgian food and wine and taste some of the traditional Georgian dishes in pop-up restaurants,” said the British Embassy in Tbilisi in a statement.

Taste Georgia will start at 10am and continue until 6pm. The event is being organised by Enterprise Georgia in cooperation with the British Georgian Chamber of Commerce, Georgia’s Embassy to the United Kingdom and the British Embassy in Tbilisi.

As well as tasting Georgian food and wine, visitors will also be able to talk with Georgia’s British population and learn more about the ancient country and culture.


    Georgian Wine Catalogue      
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"Daily Mail": Quince-flavoured Georgian Tbilvino and other unusual wines you SHOULD be drinking this summer

22.04.2015. They may not be the bottles we reach for when looking for the perfect wine but vino made from Lebanese grapes, or cultivated in chalky English soil can more than stand up to their old world counterparts.

Some of these unusual wines are made using ancient methods – Georgian wine production started in 6,000BC, while there are others, like those produced in Romania, which are produced using more modern production methods.

From Greece's retsina – which contains resin from the Aleppo pine - to a Georgian quince-flavoured wine made using ancient and traditional maturation methods unique to the region, we have spoken to five wine experts to discover the unique wines we should be drinking this summer.

Anne Jones, wine expert at Waitrose told MailOnline: 'Georgia is renowned for its long history of winemaking - some of the earliest archaeological evidence of wine production, dating back to 6000BC, comes from the region.

"New Georgia": Georgian wine days in Ukraine

22.04.2015 (Hvino News) Georgian wine days titled "New Georgia" were held on April 17-18 in Ukraine, at Good Wine - one of  Kiev's largest wine shops. Ukraine still is one of the main export markets for Georgian wine.

Following wine producers participted: Lagvinari, Iago's wine, Gotsadze Family Cellar, Mukuzani, Petriaant Cellar, and Winiveria. 25 Georgian varieties, mainly qvevri wine, such as Chinuri, Tavkveri, Goruli Mtsvane, Tsitska were represented.

Mikhail Ukleba, Georgia's ambassador to Ukraine, attended the events.

© Hvino News

    Georgian Wine Catalogue      
 To add this Search Box to your website,  click  here. Many designs are available.

“Georgian Wine and Easter” exhibition to open in Tbilisi

22.04.2015. For the first time in Georgia by the initiative of Georgian Sommelier Association about sixty famous artists have associated around one single subject – Georgian wine.

The works of different generations of artists, ceramists, sculptors and graphic artists on subject “Georgian Wine and Easter” will be exhibited.

The exhibition of the artworks will be organized by Georgian Sommelier Association on April 22, 2015, at 6:00 pm, in the Tbilisi City Municipal Assembly Building.

The authors of the works include: Zurab Nizharadze, Guram Kadjaia, Besik Arbolishvili, Gia Gugushvili, Ketevan Matabeli, Irakli Sutidze, Yuri Berishvili, Nodar Badurashvili, Koka Tskhvediani, Geno Zakaraia, Nugzar Mandjaparashvili, Ketevan Shalamberidze, Giorgi Iashvili, Leila Shelia, Zura Gomelauri, Guga Kotetishvili, Levan Margiani, Marika Izoria, Vano Abuladze, Ushangi Khumarashvili, Lulu Dadiani, Tato Akhalkatsishvili, Lia Bagrationi, Tutu Kiladze, Giorgi Areshidze, Ketevan Davlianidze, Ira Lavrinenko, Gigisha Pachkoria, Lali Lomtadze, Ketevan Iashvili, Tina Tskhadadze, Irakli Gabetsadze, Guga Kakabadze, Maia Kadjaia, Goga Tandashvili, Soso Nadiradze, Tamar Kuprashvili, Sandro Chkhaidze, Kakha Khinveli, Nutsa Mandjgaladze, Dea Soselia, Soso Chkhaidze, Maka Djebirashvili, Marina Mavrova, Tamar Vacheishvili, Khatuna Pipia, and others.

Monday, April 20, 2015

Wine Portraits: Lado Uzunashvili

by Keto Ninidze

20.04.2015. The plot of classic fairy tale, epos or novel is composed of standard elements - stepping out of the hero from the starting point, adventure and getting back to the starting point again. Starting point could be anything, like a homeland, God, self or other changing idea, it depends whether from what angle we are reading the story.

In my opinion, the story, with the hero in its center - Lado Uzunashvili, Georgian enologist and wine expert, counts its days from the late middle ages and up to now, continuously, in completely different time and environment, from knight clashes to Web 2.0.

For this story, starting point is the village Mukuzani, Georgia, where two brothers, Shio and Makhare were born. Story brings us to the brothers heroic fall in struggle with Acharians, during the reign of the King Erekle II and to the sweetest melodies of Marita, their sister - „გაფრინდი, შაო მერცხალო, / გაჰყე ალაზნის პირსაო“, /Fly away, you black swallow, / trace the edges of Alazani/ (word by word translation), melody as a genetic code, rises up from the sunny soil of Kiziki and recalls in sad, precise and firm melismas of Hamlet Gonashvili and then as an underground flow, will shake the strings of Kizikian roots of our hero and such genetic memory will push him continuously to learn, comprehend the craft, to master and surrender many countries of the world, for returning to Kakheti at the end, village of Mukuzani, earth and sun power, vine, wine or to the starting point. So it is, Shio and Makhare return to their roots in this plot, i.e. to the material image (wine) in which the gene turned to be the most successful and capable.
So it is in brief.

Saturday, April 18, 2015

Ojaleshi planting boom

18.04.2015. The number of people interested in viticulture in Georgia is increasing from year to year. Consequently, the demand for vine plants raised, and their production, especially rare plants breeding, has become a source of lucrative business.

According to the report of the Ministry of Agriculture, nuts and wine have leadership positions in agricultural export, where nuts are only 2 millions ahead of the wine. Therefore, naturally, as in many other villages of Georgia, nuts remain the main source of income for local farmers in Ojaleshi micro zone of Targameuli village, Martvili Municipality. However, Ojaleshi grape and vine plan production has revived in recent years.

It is a long time since the Salkhino monastery monks of Chkondidi eparchy produce wine from Ojaleshi grape grown in specific micro zone near the river Tekhura. However, the development of sales in recent years is connected to the small enterprise Vino Martville who purchased ½ tons of Ojaleshi grapes from the local farmers and produced wine in the village Targameuli in 2012. Their production paved the way in a short period and in two years time their wine established itself in a high-price segment, both in local and foreign markets such as London, in some high-class restaurants. The example of Vino Martville showed that the demand on Ojaleshi grapes is high at home and abroad.

Friday, April 17, 2015

Georgia debuts at Wine and Gourmet Japan exhibition

17.04.2015.The sixth edition of Wine and Gourmet Japan is here, where exhibitors from 20 countries, including newcomer Georgia, are presenting their products at the large-scale wine and gourmet food trade fair.

More than 75,000 visitors have visited Tokyo this week, where the Wine and Gourmet Japan exhibition is taking place from April 15-17, 2015. The three-day expo has become Japan’s hub for national and international wine, beer, spirits and the gourmet food industry.

Georgia, which is participating in Wine and Gourmet Japan for the fist time,  has presented products from six local wine producing companies: Besini, Kakhetian Wine Cellar, Schuchmann Wines Georgia, Tbilvino, KTW and Kindzmarauli Marani.

Exhibitors from 20 countries, including France, Germany, Italy, Japan, Spain, South Africa, presented their products in this year’s festival. As well as receiving the returning participants, Wine and Gourmet Japan welcomed new participants from Georgia, Sicily and Thailand.

Thursday, April 16, 2015

Kakhetian Traditional Winemaking's wine plant received ISO 22000:2005 certificate

16.04.2015. Kakhetian Traditional Winemaking company informs that, as a result of certification audit on 9 April 2014 by the German expert company TÜV SÜD Management Service GmbH, the company’s wine producing plant in Velistsikhe (Kakheti), opened in September 2014, has been certified according to International Organization for Standardization ISO 22000:2005, which is a proof of the food safety and quality management.    
                   
By introducing this food safety system, KTW ensures the consumers’ belief that the company’s products are of high quality, safe for human health and protected from physical, microbiological and chemical hazards at all stages of raw materials’ procurement, production, transportation and storage.

Company news

Beginner’s guide to Tbilisi’s burgeoning wine Scene

by Benjamin Kemper

16.04.2015. People have been making and drinking wine around Tbilisi, the capital of Georgia, for 7,000 years. Bounded by the Black Sea to the west and the Caucasus to the north, Georgia is perhaps the most exciting newcomer on the international wine scene, with offerings as diverse (500 indigenous grape varieties) as they are distinct (fermentation underground in clay vats called qvevri).

Only in Tbilisi, though, can you sample the full breadth of Georgian wine, from the nutty, mineral-driven amber wines of the East to the plummy, semi-sweet reds from the West. The United States imports just 1 percent of Georgia’s yearly production, which means that the best and often most interesting bottles—those made by small-production wineries—don’t make it across the Atlantic. If you want to taste the best that Georgia has to offer, you'll have to make the trip.

The good news for travelers is that Tbilisi, a budget-friendly city with dozens of new wine bars and tasting rooms, has grown into a veritable and largely undiscovered wine destination. It exhibits the self-assured excellence of the world’s most historic wine regions without the accompanying price tag or the snootiness. Its cuisine is an East-meets-West fusion of freshness and spice, with walnut-thickened sauces, cilantro, and dried marigold petals among the culinary staples. And as for hospitality, it’s the sort of place where strangers insist on walking you to where you need to go when you ask for simple directions.

Wednesday, April 15, 2015

"National Geographic": Ghost of the Vine. In Georgia, science probes the roots of winemaking







by Paul Salopek

15.04.2015. Meet Maka Kozhara: a wine expert. Young, intelligent, friendly.

Kozhara sits in an immense cellar in a muddy green valley in the Republic of Georgia. The cellar lies beneath an imitation French chateau. The vineyards outside, planted in gnarled rows, stretch away for miles. Once, in the late 19th century, the chateau’s owner, a Francophile, a vintner and eccentric Georgian aristocrat, pumped barrels of home-brewed champagne through a large outdoor fountain: a golden spray of drinkable bubbles shot into the air.

“It was for a party,” Kozhara says. “He loved wine.”

Kozhara twirls a glass of wine in her hand. She holds the glass up to the ceiling light. She is interrogating a local red—observing what physicists call the Gibbs-Maranoni Effect: How the surface tension of a liquid varies depending on its chemical make-up. It is a diagnostic tool. If small droplets of wine cling to the inside of a glass: the wine is dry, a high-alcohol vintage. If the wine drips sluggishly down the glass surface: a sweeter, less alcoholic nectar. Such faint dribbles are described, among connoisseurs, as the “legs” of a wine. But here in Georgia wines also possess legs of a different kind. Legs that travel. That conquer. That walk out of the Caucasus in the Bronze Age.

Monday, April 13, 2015

“Unsung corner of the planet”: Kakheti in National Geographic's list of best tours

13.04.2015. The National Geographic published list of Best Tours in Europe in its Traveler Magazine's 2015 Tours of a Lifetime. Along with Italy, France, Croatia, Switzerland, Scotland, and others, the list also includes Georgia - particularly Alaverdi, Kakheti region.

"Monks at the ancient Alaverdi Monastery still ferment wine the way their order has for a millennium, in earthenware vessels buried in the ground. Taste the fruits of their labor on a culinary odyssey led by Max Johnson, the travel outfitter’s founder, whose passion for this unsung corner of the planet is contagious", - the article in The National Geographic reads.

Georgian Economy minister, Giorgi Kvirikashvili discussed this news with the media. “I want to share some very good news with you... The decision to include Georgia into the top tourism destinations has already been made by the National Geographic Traveler and in my opinion this will help Georgia to develop its tourism industry and to improve the country’s image among world travellers.”

National Geographic Traveler is a magazine that launched in 1984 by the National Geographic Society in the United States. It is one of the most popular travel media in the world and is published in 20 countries in ten languages.

Friday, April 10, 2015

First taste of English wine in Georgia

10.04.2015. At a wine-tasting event organized by the British-Georgian Chamber of Commerce (BGCC) in the newly opened, intimately sophisticated Vinotel, a select (and very honoured!) group of mixed nationalities and professions was invited to taste a selection of four different English wines (English, not British, as I was quick to discover).

Chris Foss was our host- a man of British-French origin, a microbiologist who fell in love with the wine-making process at a young age and spent many years in France (particularly Bordeaux, the home of his mother) training, before moving to England some 25 years ago to work at the Plumpton College in East Sussex in the south-east of England and to take on the role Chairman of the South East Vineyards Association (the largest group of vine growers in the south-east).

Aside from two Brits (myself included) who had never before tasted the wine of their native England, Mr Foss’ guests included Chris Schlueter, the Head of BP in Georgia and his wife; Giorgi Tevzadze, Adviser to the Chairman of the National Wine Agency and an active participant in the wine sector since 1986; Meko Kipiani of the family producing Kvanchara; a representative of Deloitte who, with funding from USAID, has recently been arranging wine tasting courses for certification; a local winemaker; a lecturing sommelier; and other wine experts and wine lovers.

Thursday, April 9, 2015

Vino Underground: Wine Heaven

Photo: Molly Corso
by Paul Rimple

09.04.2015. Ènek poured a rosy colored splash of wine into our glasses, avidly explaining how this particular Aladasturi grape vine was meticulously cultivated in its native west Georgia. In a tasting ritual uncommon in Georgia, we swirled it, sniffed it and savored the flavor as it caressed our tongues. Here in the “cradle of wine,” the land where viticulture is believed to have originated 8,000 years ago, wine is customarily poured into a water glass and “tasted” in one long drag, until drained. But in this cozy cellar in the heart of Tbilisi’s historic Sololaki neighborhood, seven winemakers have come together to offer an alternative convention to winemaking and consumption. They call it Vino Underground, but we call it wine heaven.

“This wine is made by an 80-year-old man in Imereti,” Ènek said. “He’s only bottled 500.”

Vino Underground offers about 100 family-produced Georgian wines, most all made much like they have been for thousands of years; in ceramic qvevris, tear-shaped vessels buried in the ground and found in nearly every basement in east Georgia’s wine region of Kakheti. But what sets this wine apart from what is normally consumed in the country is the acute care given to the vine. Vino Underground’s co-op think of themselves as grape cultivators rather than winemakers, following an intrinsic philosophy of “listening to the vines” to help them develop a resilient immune system naturally, instead of fertilizing them with chemicals. By the time the grapes get to the cellar, nothing needs to be added to help the fermentation process. You can taste the personal touch that goes into each bottle.

Wednesday, April 8, 2015

Plumpton College’s wine branding and marketing trainings for Georgia

08.04.2015. The British Georgian Chamber of Commerce has good news for representatives of marketing and branding departments of wine producing companies and all interested people.

The British Georgian Chamber of Commerce along with the National Wine Agency has recently concluded a memorandum of cooperation with one of the high class wine schools, Plumpton College, the agrarian centre of Brighton University, which is internationally acclaimed with its high quality educational, training, researching programs and rich infrastructure. The College has 9.5 hectare vineyard, partly commercial manufactory, modern labs and rooms of sensory evaluation. The College is located in Plumpton village, in the region of east Sussex, England and its almost a hundred-year history dates back to 1926.

Plumpton College is acclaimed as Mecca of Britain’s winery and viticulture education, like as Bordeaux, Montpellier and Dijon in France, Davis and Fresno in California, Adelaide in Australia, Geisenheim in Germany and Brock in Canada.

The British Georgian Chamber of Commerce will ensure administrative and informational support of interested people to take participation in three-day trainings of professional development held by Plumpton College. The training will be dedicated to questions of wine branding, marketing and selling. These themes at present stand as one of the most significant challenges for Georgian wine at different markets internationally.

Tuesday, April 7, 2015

Women interested in viticulture at Wine Club's school

07.04.2015. Women are majority among the certified participants of viticulture study course organized by the School of Wine Club. The winegrower and winemaker, Mr. Iago Bitarishvili, led the trainings in viticulture held on April 4-5 at the National Wine Agency. The following topics were discussed during the study course: the essence of organic farming, its basic principles, vine pruning-formation, ways of soil fertility maintenance in ecological viticulture,  mulching the soil surface, the use of plant protection in viticulture and so forth.

Training program included voluntary certification and participants took a test at the end of two-day training. There is a growing interest of women in such topics as wine tasting, wine and food pairing.

School of Wine Club is operating since 2012 and about 400 people have been trained. Initially, the program operated within USAid's EPI Program, and this year the National Wine Agency supports it. The number of registered applicants was unprecedented, that is why the demand of all people who wished to attend to the courses could not be satisfied. Trainings will continue during 2015 in different directions such as how to taste wine, wine offer and service, winemaking, viticulture, wine defects and diseases, wine and food pairing.