Monday, January 26, 2015

Georgian wine gallery opens in Berlin (with video)

25.01.2015 (Hvino News). The Georgian wine gallery was opened last week in Berlin (Germany) by the Tibaneli wine company. Tibaneli has been exporting Georgian wine to Germany since 2008. The new wine gallery is located in Savignyplatz in central Charlottenbourg district of Berlin.

The visitors will be able to enjoy Georgian wine, chacha and brandy, according to Georgia’s Ministry of Agriculture.  25 products of Vinery Graneli, Askaneli Brothers, Twins Wine Cellar, Kvareli Cellar and Alaverdi will be presented at the gallery. Young Georgian painters will exhibit and sell their artwork at the gallery as well. 

Georgia’s Minister of Agriculture Otar Danelia noted that that rising awareness of Georgian products abroad is very important and especially after signing the Association Agreement (AA). Georgian wine will become much more demanded on European market, believes Danelia.

Sunday, January 25, 2015

Georgian Rkatsiteli wine hits the "New York Times" list of wines

25.01.2015. (Hvino News). The New York Times Food Section has included Georgian Rkatsiteli wine in the recently-published list of 20 best wines for under $20, authored by Tony Cenicola. The list, entitled "Worth the Search", starts with:
The great intersection of quality and value in wine occurs in the $15- to $25-a-bottle range. Here, you can find wines that are not merely sound or decent but fascinating, without breaking the bank.
For the first time NYT's "20 Wines for Under $20" includes Georgian wine Pheasant’s Tears Kakheti Rkatsiteli 2011 (price $19). The description reads:
This unusual wine, made from the ancient rkatsiteli grape, comes from the republic of Georgia, a cradle of winemaking history. It is fermented and aged in a qvevri, a traditional clay vessel lined with beeswax and buried in the earth. The result is a deep amber wine with a raspy texture, steely and full-bodied, with aromas and flavors of apples, herbs and nuts. 

Saturday, January 24, 2015

Georgian wines make Forbes list: a 'Voice of America's video

24.01.2015 (Hvino News). Earlier this month Hvino News reported that American Forbes Magazine for the first time included the Georgian wines in its top wines list: See "Forbes" includes Georgian wines in its "9 Best Wines and Spirits to Start Drinking in 2015" (By the way, that article became the most-read post published by Hvino News ever).

This theme's popularity is growing even stronger as Voice of America has now posted a video entitled Georgian Wines Make Forbes List of 'Best to Drink in 2015'. 

The attached text by Maia Kay reads:
Forbes Magazine has named Georgian wines as one of the "nine best wines and spirits to start drinking in 2015" — a list that also includes several fine liqueurs and a number of other wine varieties. A number of Washington-area liquor stores and restaurants say Georgian wines are being well-received by consumers in the U.S. capital. 
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Exclusive glass for Saperavi wine to be made by Austrian company

24.01.2015. The glass designed for Georgian Saperavi wine will appear on the local market in early February (read also here). President of Georgian Sommelier Association Shalva Khetsuriani says that a final version of the cup has been approved and is currently being manufactured by Austrian glass wine company Riedel.

Khetsuriani explains that there will be two different versions of the glass: handmade (more expensive) and factory-made. The Saperavi glass will be intended for restaurants, hotels and wine lovers.

Shalva Khetsuriani spoke of the geometry of the glass, which ensures its uniqueness.

    Georgian Wine Catalogue      
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Friday, January 23, 2015

Export of Georgian wine to Russia halted

23.01.2015. According to Nutsa Abramishvili, CEO of Schuchmann Wines, 10 trucks loaded with 100 000 bottles of wine stopped due to the  limited transfer of foreign currency outside of Russia because of the ruble devaluation.

“We’ve received  excise stamps from Russia that have already been pasted on the bottles, in fact the products have been sold. But based on the fact that  goods are shipped in case of  prepayment and the transfer of currency abroad is limited because of the economic crisis, we had to stop already marked goods, “- she says.

According to her, the shipment should  be resumed in February, but due to  the unstable situation in Russia, there is no guarantee that the problem will be settled, and the goods will be sent  to partners.

Founder of Askaneli Brothers company  Jimmy Chkhaidze claims that due to the instability of the ruble, wine exports to Russia have been suspended – in particular, the company had no orders in January 2015.

George Margvelashvili, director of Tbilvino,  says the same thing. In his words, in December the company sent a large batch  of wine, and in January, no orders have been received. The company’s CEO expressed hope that the delivery will continue in February – roughly, Tbilvino plans to  export 100 000 bottles to Russia in February.

Monday, January 19, 2015

Free wine for foreign guests at Georgian airports to dry up tomorrow

19.01.2015. January 20th will be last day when visitors of Georgia can get a free bottle of wine after crossing the border.

All foreign citizens arriving in any of Georgia’s three international airports from December 20 to January 20 are receive a bottle of Georgian wine as a gift. The campaign was initiated by Georgia’s Entrepreneurship Development Agency, a state agency created in 2014 with the aim of spurring the growth of business.

A bottle of red dry Saperavi wine from the vintage 2012 collection is offered to each foreign visitor after passing through passport control. Read more here.

Visitors are also welcomed with banners reading: "Welcome to Georgia! EU Associated State.”

The label on the gift wine bottles has Georgia's coat of arms and inscriptions "Government of Georgia" and "Season's Greetings!" The campaign has already gained popularity in social media. "This is the way they meet you at passport control, everyone gets a bottle of wine, Georgia already in love with you", Agenda.ge quotes a visitor.

During the duration of the campaign, about 47,000 foreign guests were to receive a present, Georgia’s Entrepreneurship Development Agency said.

© Hvino News

    Georgian Wine Catalogue      
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Thursday, January 15, 2015

Returning Georgians and lesser-spotted Schuellers

Georgia –back to the future again

14.01.2015. As a country Georgia has been in our hearts and minds for several years.  And you can’t discuss Georgian wines without putting them into their historical and cultural perspective.

Once upon a time wild grape juice turned into wine when it was left buried through the winter in a shallow pit. This knowledge was nourished by experience, and from 4000 BC inhabitants of the current Transcaucasian region were cultivating grapes and burying clay vessels, qvevri, in which to store their wine ready for serving at ground temperature.  These qvevri were, and still are, very large terracotta clay jars fired in a kiln and then finished with an internal coating of beeswax. When filled with the fermented juice of the harvest, the qvevri are topped with a wooden lid and then covered and sealed with earth. The wine remains on the skins, stalks and seeds (the chacha) for a certain period, then will be decanted into a fresh qvevri, leaving the chacha behind (which can be later distilled into a fiery potion).

Wine vessels of every shape, size and design have been the crucial part of pottery in Georgia for millennia. Ancient artifacts attest to the high skill of local craftsmen. Some were used for winemaking, others yet were used for drinking, such as khelada, doki, sura, chinchila, deda-khelada, dzhami and marani. The continuous importance of winemaking and drinking in Georgian culture is also visible in various antique works of art. Many of the unearthed silver, gold and bronze artefacts of the 3rd and 2nd millennia BC bear chased imprints of the vine, grape clusters and leaves. The State Museum of Georgia has on display a cup of high-carat gold set with gems, an ornamented silver pitcher and some other artifacts dated to the 2nd millennium BC. From classical Antiquity, Georgian museums display a cameo depicting Bacchus, and numerous sarcophagi with wine pitchers and ornamented wine cups found in ancient tombs.

Monday, January 12, 2015

"The New York Times": A wine revival at the foot of the Caucasus

12.01.2015. (Hvino News). The New York Times in its Travel section has published "52 Places to Go in 2015", including Georgia at 25th place, and specially mentioning several wineries and other wine-related destinations:
Georgia has all the makings of the next great wine destination: the world’s longest-running unbroken wine tradition (underground fermentation in clay vessels), hundreds of indigenous grape varieties, stunning landscapes and a band of vintners espousing natural methods. Its output has all become easier to sample, too, thanks to wine bars in the capital, Tbilisi (Konka, Vino Underground), a marked wine trail in Kakheti and wineries (Pheasant’s Tears, Iago’s Winery, Winery Khareba) serving traditional and modern Georgian cuisine. Those varietals will be feted this year at four major events: the New Wine Festival, Wine City Tbilisi at Tbilisifest, Telavino and the Tbilisi Cheese Festival...
The piece on Georgia in The New York Times is authored by Robyn Eckhardt, a freelance food writer based in Penang, China.

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    Georgian Wine Catalogue      
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Leading Georgian alcoholic drink producers to offer new assortments in 2015

12.01.2015. Sarajishvili, Gomi, Bagrationi 1882 and Teliani Valley will offer new products to their customers in 2015. While the import of alcoholic drinks sharply decreased in Georgia during 2014, the year appears to have been fairly successful for local producers. Euromonitor International has estimated Georgian alcoholic drinks to be one of the most promising markets in Eastern Europe.

According to the National Statistics Office of Georgia, the import of alcoholic drinks in Georgia dropped in 2014 in comparison with the prior-year period. A total of 3,587,800 litres of alcoholic drinks, worth USD 47,052,400, was imported in Georgia during the first eleven months of 2014. The figure was 5,467,100 litres, worth 34,000,900, in the same period of 2013.

With 2,025,200 litres, worth USD 15,088,600, vodka is the top imported alcohol beverage in Georgia. It is followed by whisky - the import of which amounted to 499,100 litres, worth USD 17,984,500.

One of the leading vodka producers in Georgia, company Gomi, saw 15% sales enlargement in 2014 in comparison with 2013. The company produced 1,760,000 litres last year.

JSC Sarajishvili [a brandy producer - HN] has continued its stable development and 2014 was no exception. “We ended the year fairly successfully. Like in previous years we had an increase in sales which were on average 15% higher than in 2013,” said Alexander Sakandelidze, head of sales at JSC Sarajishvili.

Friday, January 9, 2015

"The Telegraph" on Georgian wine-making

09.01.2015. Britain's The Telegraph has named Georgia as one of the most extraordinary destinations in the world.

“You might not have heard of Kakheti but you’re almost guaranteed to have enjoyed its most famous invention: wine. The Georgians have been making wine for 8,000 years and there’s recently been a revived interest in traditional wine-making techniques, with some of the country’s best wines now appearing on the wine lists at The Fat Duck, Hibiscus and Nobu.

Highlights of Kakheti include the 3,000 year old Uplistiske Rock City with its industrial-scale wine presses; the Ikalto Monastery where Orthodox priests kept meticulous viticulture records; fortified sacramental wine cellars larger than the churches they supplied; and the vineyards and wine cellars of Lagvinari, Georgia’s premier wine producer”, – the The Telegraph article says.


    Georgian Wine Catalogue      
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Badagoni to launch new products in 2015

09.01.2015 (Hvino News). A wine company "Badagoni"  plans to increase the range of products in 2015.

According to the company’s founder Gogi Salakaia, the year 2014 was important for the company's development, a record number, namely 4 million bottles of wine, were exported, $ 5 million were invested that allowed the company to purchase a new production line.

Salakaia says that by the end of the year the company will offer customers a sparkling wine and the company will increase a whole range of products.

© Hvino News

    Georgian Wine Catalogue      
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Thursday, January 8, 2015

A bottle of Georgian wine with every visa

06.01.2015. Georgian airports recently had a pleasant surprise for the
foreign visitors. Passengers were given a bottle of good Georgian wine along with their issued visa at passport and border checkpoints. As the pleased passengers said, it is the best visa for years of travel.

Visitors from Ukraine reported each of them was given even two bottles of Georgian wine -  as a symbolic sign of Georgia's solidarity with Ukraine, and in connection with the New Year holiday.

The label on the gift wine bottles has Georgia's coat of arms and inscriptions "Government of Georgia" and "Season's Greetings!"

It's a red dry saperavi of 2012's vintage. Probably, the wine is produced by one of the Georgia's state-owned wineries.

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    Georgian Wine Catalogue      
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Wednesday, January 7, 2015

Restaurants tighten control over the quality of wine

06.01.2015 (Hvino News). Since January restaurants in Georgia will tighten control over the quality of wine - Otar Danelia, Minister of Agriculture, states.

According to the National Food Agency, this decision was taken due to the fact that many restaurants sell wine of unknown origin that poses a serious threat to both consumers and the reputation of Georgian wine.

Falsification is not only when one wine is sold instead of another in a bottle. Falsification is a poor quality wine diluted with water and sugar that happens quite often. There are cases when a special powder is diluted with water and the resulting liquid is called "wine". During monitoring restaurants will be required to provide proof that the sold wine is natural and contains no additives, "- say in the Agency.

Restaurants will be required to carry out laboratory tests, and obtain a certificate that confirms the naturalness of wine thatdoes not remove the responsibility from manufacturers.

© Hvino News

    Georgian Wine Catalogue      
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Tuesday, January 6, 2015

Georgia among “less drunk” countries: How much alcohol does a Georgian drink

06.01.2015.  It is no mystery that Georgians are lovers of wine and alcohol in general. Though, recent statistics show that this love may not be as strong as once thought. Among 200 countries, Georgia is ranked 67th in terms of alcohol consumption. The data was published by World Health Organization. [For full detailed data, see here - Hvino News]

According to these statistical results, the average person consumes the largest amount of alcohol in Belarus (17.5 liters a year). The second is highest is Moldova (16.8 liters), third place- Lithuania (15.4), fourth place – Russia (15.1), fifth- Romania (14.1).

As for Georgians, according to the statistics, last year the average Georgian consumed 7.7 liters of alcohol during a one year period.

The result, besides men, includes women and adults above the age of 15. The authors of the survey note that the data includes homemade alcohol as well. According to the amount of homemade alcohol, Belarus is the leader, too.

The rating includes predictions for of following year as well. According to that data, the average Georgian is expected to consume less alcohol, about -6.7 liters a year.


    Georgian Wine Catalogue      
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Monday, January 5, 2015

"Forbes" includes Georgian wines in its "9 Best Wines and Spirits to Start Drinking in 2015"

05.01.2015. (Hvino News) The recent issue of American ForbesLife magazine in its lifestyle section's "The 9 Best Wines and Spirits to Start Drinking in 2015" by Adam Morganstern has mentioned the Georgian wines:
The country of Georgia may not be familiar to the average wine drinker, but evidence suggests they’ve been making wine there longer than anywhere else (about 8,000 years). “They’re an exploration, a great way to open your mind to different worlds,” says Alice Feiring. “The 2012 and 2013 vintages are better than ever.” Orange wine (made when white grapes are allowed more skin contact time after crushing) is a popular method here and if you’ve never tried these wines, Feiring believes Georgia is the place to start. “Orange wines can sometimes be harsh with tannins and dried out,” she says. “But these wines have juiciness and a great balance of fruit and structure. Close your eyes, pretend you’re drinking a red and you’ll love it. ” Feiring highly recommends wines from Alaverdi Monastery, Pheasant’s Tears and Iago’s Wine. And if you want to learn more about these, and other natural wines, be sure to check out her newsletter.
ForbesLife magazine is the lifestyle supplement of the leading U.S. business magazine Forbes, a "definitive destination for the finest fashion, travel, homes, art, dining—and life's other indulgences".

Alice Feiring a is an American journalist and wine writer, known as an advocate for "natural wine".

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Saturday, January 3, 2015

Food and wine at Pheasant's Tears

by Laura Kelley

03.01.2015. This is an essay that is long overdue. It’s been well more than a year since I ate delicious food paired with fantastic wines at Pheasant's Tears tasting room in Sighnaghi, Georgia. The dishes and the wine were wonderful and remain vivid in my memory, but they were also matched by the hospitality shown to me by the people of Pheasants Tears. My apologies, Gia, Tamar, Alex, and all of the other great folks I met that day. I hope that this post expresses how grateful I am for the time we spent together.

From the moment one steps through the elaborately carved doors of Pheasants Tears, you know that this isn’t just another tasting. You can feel the difference in the dusky pink stones and bricks that line the walls of the tasting room and you can see it in the smiling and laughing faces of the guests. There is LOVE here. You are surrounded by people who love what they do and who are anxious to share it with you.

Visits usually begin with a tour of the tasting room and its modest winemaking museum. A centuries-old carved, wooden basin for holding grapes for processing hints at old the art of vintning is in Georgia’s eastern Kakheti province. Sighnaghi is a few hundred miles from Areni-1 cave with its Copper Age wine production site (dated 4223 – 3790 BCE). In between these two points lies Shulaveri, Georgia where the oldest domesticated grape pips have been dated to eight thousand years ago. So clearly, viticulture, vintning, and wine drinking in Georgia are among the most ancient in the world.

Wednesday, December 31, 2014

Georgian ministry denied information on renewal of Russian embargo

31.12.2014 (Hvino News). The ministry of agriculture of Georgia released a special statement denying information on possible renewal of Russian embargo, which circulated in Russian mass medias recently. Ministry stated that Georgia continues to export wine, mineral waters, fruit and vegetables to Russia and this is not going to be changed in the nearest future. However, Georgia’s PM suggested the government to carry out preventive measures, as Russian policy can be highly unpredictable.

"At this stage, Georgia exports alcoholic and mineral drinks, as well as vegetables, fruits, citrus fruits, dried fruits, spices, tea and bay leaves to Russia.The negotiations on honey, fish, sheep export are underway, the ministry said".

Russia still remains the largest market for Georgian farmers 64 % of Georgia’s total wine exports were sent to Russia in 2014. Russian media sources, Moscow plans to renew its embargo on Georgian products starting from 2015. Reportedly, the same restrictions will be imposed on Ukraine, Moldova, Azerbaijan, Uzbekistan and Tajikistan, and only members of the Eurasian Union like Armenia, Kazakhstan and Belarus will still be able to stay on the Russian market.

MP from the Parliamentary Majority, Gia Volski says in case Russia decides to use its economic levers against Georgia, this will drag the country into a deep crisis. MPs believe it is necessary to set up a special commission of economic experts to work on preventive activities.

Sunday, December 28, 2014

Exports of Georgian wines reach record-breaking 59 million bottles in 2014

28.12.2014. Georgia’s wine export has reached 59 million bottles, a record-breaking figure in the past ten years, Russian news agency TASS quoted the Georgian ministry of agriculture. The 2014 figure outstripped the previous record of 2005 - 57 million bottles. According to the agency, as many as 88% of Georgia’s wine exports in 2005 went to Russia. In 2014, Russia accounted for 64% of Georgian wine exports. Other importers of Georgian wines in 2014 included European countries, China and Japan.

In 2013, as many as 23 million bottles of Georgian wines were exported to Russia, which accounted for about 49% of overall exports. In all, Georgia exported 47 million bottles of wine to 46 world countries in 2013.No Georgian wines were exported to Russia in 2007-2012. Exports were resumed in June 2013 and by the end of that year Russia was ranked first among importers of Georgian wines. The top five importers along with Russia were Ukraine, Kazakhstan, Belarus and Poland.


    Georgian Wine Catalogue      
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Georgian wines titillate at reception in Korea

Photo: Korea Herald Georgian Embassy
by Joel Lee

28.12.2014. The last of this year’s embassy receptions fell on the eve of Christmas Eve, and befitting the seasonable occasion, featured red and white decorations and wine.

Tables full of Georgian wine and food enriched the flavors of the annual year-end reception organized by the Georgian and Ukrainian embassies at Lotte Hotel in Seoul last Tuesday, where wine lovers sampled Georgia’s finest spirits. A variety of homey Georgian cuisines ― highlighted by vegetable and herb dishes, grilled lamb and nutty pastry ― added texture to the fine wine-tasting and string-quartet performance.

“Georgian people have great pride about their wine, which goes beyond a popular drink. It is considered a ‘holy beverage,’ having a special place in the cultural life of people,” Minister Counsellor of the Georgian Embassy George Khabelashvili said.

Located east of the Black Sea between Russia and Turkey, Georgia has an extremely diverse climate ranging from humid and subtropical to dry and hot conditions. Its combination of moist air, scorching sunlight, water and wind give birth to a melange of flavors in wines, from full-bodied to lightweight ― the most varied in the world.

"The Korea Times": Envoy's Georgian wine push continues

by Kang Hyun-kyung

28.12.2014. On Tuesday, the Embassy of Georgia gave over 100 guests the opportunity to taste Georgian wines at the Lotte Hotel in Seoul. Among those who attended were former Prime Minister Chung Un-chan and foreign diplomats.

All were invited to explore dry, sweet and semi-sweet wines. The event was a collaboration co-hosted by the embassies of Georgia and Ukraine. The Ukrainian Embassy provided the food.

Georgian Ambassador Nikloz Apkhazava has energetically promoted Georgian wines since he arrived in Korea. Every year, the embassy has hosted wine-tasting events to help Koreans explore the unique tastes and flavors of its wines.

Thousands of winemakers in Georgia, mostly family-owned wineries, have produced wines for over 8,000 years based on unique methods using large clay jars called kvevri.

Friday, December 26, 2014

New Year and sparkling wines in Tbilisi

by Aleko Tskitishvili

26.12.2014. There could be no New Year table without sparkling wine. And if the New Year celebration is accompanied with sparkling wine from the famous Champagne Appellation, the feeling of satisfaction is doubled. However, good champagnes are still a deficit in Georgia and you can come across them only in a couple of specialized wine stores. This is why, when you start selecting wines for the New Year in Tbilisi, you will be more likely to choose from a range of sparkling wines.

The quality of Georgian sparkling wines is growing by the year. In wine stores, you can find several types of low, medium and high priced sparkling wines. Low priced sparkling wines are made in tanks and are bottled afterwards. The majority of medium and high priced sparkling wines are made using the classic bottling method. When tasting the latter, you will feel from the very first sip that this is how a sparkling wine should be made.

Of the Georgian sparkling wines, for New Year I would advise Winery Khareba’s 12-month-old semi-dry sparkling wine made with the classic bottling method using Tsitska grapes – an aromatic grape species from Imereti. The Satrapezo-Brut of Telavi’s Marani, and sparkling wines of Badagoni are also quite interesting.

Thursday, December 25, 2014

Georgian wine exports on upward trend

25.12.2014. More Georgian wine is continuing to be exported to foreign countries, resulting in being exported highest volume of wine in 2014 in comparison to the past 20 years.

Georgia exported 59 million 0.75 litre bottles of wine, valued at $183 million USD to more than 40 countries across the world by December 15, the National Wine Agency said based on the latest state data.

However, wine exports volume has overtaken 2005 wine export data, a year before Russia banned Georgian wines.

Meanwhile, Russia has overtaken Ukraine as the largest importer of Georgian wine in the reported period after Russia lifted an embargo on Georgian wine last year. Russia imported 64 percent of Georgia’s total wine exports.

Wednesday, December 24, 2014

Wine market in Georgia

24.12.2014. The winemaking trade is driven by seasonal factors. Over 50% of the produced wines are recorded in the fourth quarter. Hence, it is not expedient to analyze quarter indicators. According to the 2013 declared indicators, Georgia produced 183381 tons of wine (including households wines), up 12.6% compared to the 2012 indicators.

The ratio of household wines made up 71.2% in 2013. The figure stood at 74.3% in 2012.

In 2013 about 170 winemaking companies used to operate in Georgia. JSC Telavi Wine Cellar ranked first in terms of turnover, JSC TbilVino was second and other companies ranked as follows:

Ten Top Winemaking Companies  2013

Annual Turnover

Vine and wine library opens in Tbilisi

24.12.2014. Georgia is very famous for its ancient and unique history of viticulture and wine-making. To gather and reveal all material describing Georgia’s divers wine history, Vine and Wine Library opened in the Georgia's National Library in Tbilisi, yesterday.

The Library provides enormous documentary source on viticulture and all about wine-making in Georgia.

Moreover, the Vine and Wine Library has a modern reading hall, where books in Georgian, English, French, German and Spanish are available.

The Library also contains unique archive of guidebooks about ampelography [botany that studies the cultivation of grapes], climate and soil.

Meanwhile, here is electronic encyclopedia about Georgian winemakers, as well as archive of magazines and newspapers on Georgian wine are provided at the Library.

Source (abridged)

    Georgian Wine Catalogue      
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Tuesday, December 23, 2014

Schuchmann Wines' CSR: “Do Not Drive Drunk!”

23.12.2014. Top boutique winery Schuchmann Wines is starting a new campaign under the name “Do Not Drive Drunk” within the framework of Corporate Social Responsibility (CSR). At the same time the company is planning to continue in 2015 with all the CSR campaigns that it started in previous years. Schuchmann Wines spends about GEL 10,000 on CSR activities annually.

“Having a glass of Schuchmann wine with one’s dinner is always a perfect idea but not before driving,” said Nutsa Abramishvili, General Director of Schuchmann Wines Georgia. “As a wine company we feel a sense of responsibility for our society in terms of encouraging them not to drink drive. We are disturbed by the increased numbers of car accidents in the country and so started thinking about how to contribute to preventing car accidents in Georgia. The campaign Do Not Drive Drunk will unite several projects which will be implemented throughout the year 2015. I believe that this campaign will be long-term and will continue well into the future as well. The main goal of this campaign is to decrease the number of car accidents and to remind the Georgian population of the rules of responsible drinking in order to ensure their safety,” she added.

To improve education, save Georgian traditions and introduce Georgian wine-making to the world are the main goals covered by Schuchmann Wines’ CSR activities. Out of them, raising education is the top priority for the company, says Abramishvili, as educated and qualified people are the greatest benefit for both the company and the country’s economy as well.