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Thursday, September 27, 2012

USAID's Frontline Hospitality Course for Georgian and international wines


26.09.2012. USAID's Economic Prosperity Initiative (EPI)  in partnership with Wine Club, delivered a Frontline Hospitality Course (FHC) on Georgian and international wines to 15 journalists and bloggers covering wine-related topics on September 21. The training enabled the journalists and bloggers to gain deeper knowledge of Georgian and international wines, which will allow them to better communicate the specifics of Georgian wine to internal and external audiences. Participants learned about fundamental differences between modern/European and traditional winemaking methods, as well as how to use international wines to communicate the different types of Georgian wines.

USAID's EPI is designed to improve enterprise, industry and country-level competitiveness in Georgia. Successful economies are driven by the private sector, so EPI targets private firms to realize these objectives and accelerate progress towards a bright economic future for all Georgians. EPI's assistance to firms in agricultural, manufacturing and service sectors aims to increase investment, open new markets, raise productivity, drive domestic and export sales and create jobs.

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