Wednesday, September 5, 2012

President Saakashvili instructed Georgia's Ambassadors to promote Georgian wine abroad

05.09.2012 (Hvino News). Georgian President Mikheil Saakashvili instructed the country's Ambassadors to advertise Georgian wine abroad.

The President of Georgia toured the Tbilvino factory in Kvareli. Mikheil Saakashvili attended the grape pressing process with employees of the factory. He expressed interest in the price of grapes and selling conditions.

“I always compare our grapes with those in Italy, Chile, and California, but in order for our wine to become as popular as theirs we will have to spend money... Today I asked all the ambassadors to sell Georgian wine, because as soon as people get to know the taste of our wines it can’t be so that price of grape does not go up. Now my goal is - and we will see this happen in the next three to four years - that the price of 1 kg of grapes increase to 2 GEL [around 1 euro - HN].  We are now opening a Georgian wine bar in the capital city of the United States. Additionally, we will hand out small bottles of Georgian wine as souvenirs to every tourist so that everybody knows that Georgia is the homeland of wine. Once we are able to popularize our wine the prices will increase, and this is exactly our goal."- said Mikheil Saakashvili.

The new factory was built by cooperation with the International Finance Corporation and a 3 million USD foreign investment, and was opened two days ago. The factory plans to reproduce 1,500 tons of Saperavi and 1,000 tons of Rkatsiteli grapes this year.

© Hvino News

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