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The former Soviet republic of Georgia is reputedly the cradle of wine and has enjoyed at least 8,000 vintages. It has also been a major supplier of wine to Russia for at least 200 years, but to few other countries. In 2006, however, Russia imposed a ban on beverage imports from Georgia. Since then this relatively poor country, in which nearly half the population is rural and most farmers have a vineyard, has been seeking to develop new export markets for its wine. This paper assesses the potential for growth in Georgia’s wine production and exports.It then outlines ways to addresses the challenges involved in trying to realize that potential, drawing on the experience of other countries that have rapidly expanded their wine exports in the past two decades. Implications for policy are drawn, particularly for ensuring that poverty is reduced as exports expand and the economy grows.
Professor Anderson is foundation Executive Director of the Wine Economics Research Centre of the University of Adelaide (Australia). His research interests and publications are in the areas of international trade and development, agricultural economics, environmental economics, and wine economics.
The Journal of Wine Economics (JWE), launched in 2006, provides a focused outlet for high-quality, peer-reviewed research on economic topics related to wine. JWE is fully owned by the American Association of Wine Economists (AAWE) and has been published by Cambridge University Press.
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