
hvino world news
Hvino World News is our new column focusing on important events and news from international wine world scene which may be useful and relevant to Georgian wine industry. The column is authored by Ute SEITZ, wine author and wine tourism adviser (Tbilisi).
The wine market volume
of the five biggest EU wine markets sums up to 92 million hectolitres. With 28 mn hl France
is the biggest wine market, followed by Italy (21 mn hl) and Germany (20 mn hl). These three countries stand for 69 mn hl or more than two-thirds of the
TOP 5 groups’ wine market volume.
Concerning the per
capita consumption France is number one with 43 litres per person per year. However,
in the years since 2000 the French wine consumption declined on average by 10 l
per person per year. The highest decreases reports Spain with 15 l per person
per year or – 41 % - a tremendous decline.
About the reasons can be
speculated. Basically the economic frame conditions might be responsible.
The
decrease in consumption is also important for the placement of freed wine
volume on the market, which triggers price pressure and increased export
efforts.
In this long term comparison of one and a half decades the positive consumption development in Great Britain is striking. The sustainability of this trend, due to influences on economic developments in recent years and especially of the Brexit, needs to be awaited.
In this long term comparison of one and a half decades the positive consumption development in Great Britain is striking. The sustainability of this trend, due to influences on economic developments in recent years and especially of the Brexit, needs to be awaited.
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