"Cradle of Wine" is registered by Georgia as a brand name in EU

18.07.2012 (Hvino News) Georgia has registered the brand name "Cradle of Wine" in the European Union. EU's Office for Harmonization in the Internal Market has now issued a permit, which means that Georgia will have the exclusive right to present the wine with words "Georgia - the cradle of wine".

According to "Sakstat" (Georgia's statistical institution), until 2011 this brand has belonged to a British company. The new registration allows Georgia to ban any other company using the name without permission. Use of the brand  "Cradle of Wine" is supposed to help promote Georgia as the oldest wine-producing country.

The valleys of the South Caucasus, namely Georgia, are believed by many archaeologists to be the source of the world's first cultivated grapevines and neolithic wine production, over 8,000 years ago. Although no liquid wine from the period has survived, scientists have found and tested wine residues discovered on the inner surfaces of 8,000-year-old ceramic storage jars.

This article has important follow-ups! See updates here:

• EU's Certificate on registration of "Cradle of Wine" trademark for Georgia: Details
• Armenia and Georgia disagree over slogan "Cradle of Wine";
• "Financial Times" on Georgia's marketing policy: "Cradle of Wine" slogan needs more time to ripen. 

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