Monday, July 30, 2012

Inkerman: Ukrainian wine producer to export Georgian wine varieties to Russia

30.07.2012 (Hvino News). Inkerman, one of Ukraine's largest wine producers, is planning to export its wines to Russia under the Georgian traditional names "Saperavi" and "Rkatsiteli". According to article in Ukrainian Kommersant newspaper, on July 24th Inkerman  filed nine applications for registration of trademarks with Rospatent (Russia's registration authority), including the names of wines identical to names of traditional Georgian varieties - "Saperavi Inkerman," "Inkerman Rkatsiteli" and "Inkerman Sauvignon-Rkatsiteli". "They have proved themselves in the Ukrainian market, so we decided to deliver them in Russia", - says CEO Andrey Strelets. - Deliveries will begin at the end this year or early next year".

With the ban on Georgian wine to Russia marketers call this a successful move. It will be difficult to question Inkerman's claim, because the brand names refer to grape varieties, not to geographical places in Georgia.

Inkerman is the largest exporter of Ukrainian wine. The company is well represented in the retail chains in Russia, where the market is much larger than Ukrainian. President of the Union of Winegrowers and Winemakers of Russia Leonid Popovich says that about ten Russian wineries also produce wine under names "Saperavi" and "Rkatsiteli." Production of other types Georgian wines is impossible neither to Inkerman, nor to Russian companies, as Georgia has patented their domains of origin as trademarks. The only available names are "Rkatsiteli" and "Saperavi", because use of names of grape vareties cannot be forbidden.

© Hvino News

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