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Friday, April 21, 2017

Japan's magazine focuses on Georgian wine

21.04.2017. (Hvino News). Japan's leading magazine NIKKEI STYLE published an article on Georgian wine by Chiharu Otsuka, entitled "The World’s Oldest and Buried in Underground - Georgia’s “Doki Wine”.

Thanks to Embassy of Georgia in Japan, we repost the full translation of the article from Japanese:

Past few years, wine from a certain country is gaining more attentions in the world. It is wine from Georgia, one of the post-soviet states which Japanese people used to call Gurujia until recently.

It all started when the wine making method in Georgia was recorded as one of the intangible cultural heritages of UNESCO in 2013. The method is to use the egg-shaped clay vessels called Qvevri. They store the vessels underground and let the grapes inside fermented.

“We store the vessels underground because the temperature is stable there. Grape’s seeds and stalks are put into the vessels as well therefore the wine contains high level of tannin which is a kind of polyphenol.” Mr. Archil Machavariani, Minister-Counsellor at the Embassy of Georgia to Japan explains.

"Wine Warms Friendship" Reception in Japan

21.04.2017 (Hvino News). Embassy of Georgia in Japan reports that on April 13 it participated in the "Wine Warms Friendship - Discovering Irresistible Wines from Azerbaijan, Georgia, Moldova and Tunisia" reception, organized with initiative of H.E. Mr. Motome Takisawa, Parliamentary Deputy Minister of Foreign Affairs of Japan.

Parliamentary Deputy Minister of Foreign Affairs of Japan, H.E. Mr. Motome Takisawa and the Ambassadors delivered speeches for distinguished guests.

During the speech the Ambassador of Georgia, H.E. Dr. Levan Tsintsadze underlined that Georgia represents the cradle of wine and spoke about the unique characteristics of Georgian wine, 8000 years old history and producing style, which was listed as an intangible world heritage by UNESCO in 2013. Dr. Levan Tsintsadze noted that vine represents the symbol of Georgian identity and from the 2000 vine species in the world 525 species have Georgian origin. The Ambassador also underlined that the best Japanese wine "Koshu" is from Georgia, and was brought to Japan 2000-3000 years ago via the "Silk Road".

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Wednesday, April 19, 2017

More international buyers at Vinitaly

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Hvino World News is our column focusing on important events and news from international wine scene which may be useful and relevant to Georgian wine industry. The column is authored by Ute SEITZ, wine author and wine tourism adviser (Tbilisi). 

19.04.2017 (Hvino News). About 128,000 (127,500 in 2016) visitors from 142 countries were counted by the organizers of Vinitaly, the Italian wine trade fair, which took place in Verona from April 9th till April 12th.

48,000 of these visitors came from abroad – within them about 30,000 “top international buyers”. It was emphasized by the organizers that the number of top buyers increased by 8 % compared to the year before. They registered increased visitor numbers from the USA (+ 6%), from Germany (+ 3%), Great Britain (+ 4%), China (+ 12%), Russia (+ 42%), Japan (+ 2%), Northern Europe (+ 2%), The Netherlands/Belgium (+ 6%) and Brazil (+ 29%). Gigantic growth rates concerning foreign exhibitors were announced by the exhibition corporation. Their number increased by 74 %. However they did not announce that only 3 % of the 4,270 exhibitors came from foreign countries. 97 % of the exhibitors were Italian companies.

Georgia was represented at Vinitaly 2017 by Winery Khareba. The closest neighbors Armenia and Azerbaijan also had minimal representation (one company from each country).

Saturday, April 15, 2017

Georgian unique "Wine Tea" to be offered to world market

Photo: Sputnik Georgia
15.04.2017 (Hvino News). Project "Wine Tea" became the winner of the government program "Startup-Georgia".

This 100% natural powder product, obtained as result of processing of wine, was invented 25 years ago by a Georgian pharmacist professor Irakli Natroshvili. The founder of the startup Giorgi Bukia learned about this product from his lecturer, son of Irakli Natroshvili.

"The uniqueness of tea is that there are no analogues in the world market.The tea contains all the useful substances of wine, and at the same time protects the consumer from the harmful influence of alcohol. It can be consumed by young children, the elderly, all those who are not drink alcohol for various reason," says Giorgi Bukia.

The wine tea improves blood circulation, lowers cholesterol level, helps healing ulcers, contains many useful antioxidants.

"It seems to me that the product will be of interest in Muslim countries where people do not drink wine.This product is almost identical to wine, according to the taste and content of the nutrients," says Giorgi Bukia.

Wine tea is produced in the form of granules filled with powder. They can be brewed like ordinary tea in bags. One can also add sugar to the drink for a more familiar taste. Those who tried this tea say that it really tastes very much like wine.

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Friday, April 14, 2017

13 Georgian companies take part in Wine and Gourmet Japan show

14.04.2017. (Hvino News). 13 Georgian wineries were showcased at the 8th annual Wine and Gourmet Japan exhibition in Tokyo on April 12-14. This was the third time Georgia participated in the Wine and Gourmet Japan trade show.

Georgian delegation has become stronger compared to last year with 8 companies. Represented companies were:
  • Corporation Georgian Wine
  • Dugladze Wine Company
  • Georgia in the World LLC
  • Giuaani
  • Kakhetian Traditional Winemaking
  • Kakhuri
  • Maranuli
  • Shumi
  • Shilda
  • Telavi Wine Cellar
  • Tbilvino
  • Turmanidze's Marani
  • Wine Man

Thursday, April 13, 2017

Georgia to release silver 5 lari coin dedicated to winemaking

13.04.2017. (Hvino News). The new Georgian silver 5 lari coin, which  pictures Georgian vine varieties and a qvevri, will be released by National Bank of Georgia in July. It will be a collector's coin to be minted in limited quantity.

The National Bank  came up with the idea to release vine-themed  coin in connection with upcoming Georgian wine exhibition in Bordeaux, France.

In summer 2017, in the new Bordeaux Center of Wine Civilization, Georgia will be the first invited country to open the series of exhibitions. As an honored guest, Georgia is scheduled to present "Vineyard-Georgia", a solo exhibition celebrating its traditional winemaking and viticulture (Read more at: In 2017 the year of Georgia in Bordeaux will be celebrated at new Center for Wine and Civilizations and French President opens "Cité du Vin" in Bordeaux, meets with Georgian Prime Minister.)

In November 2016 National Bank of Georgia announced a public competition to design a commemorative coin on the topic of Georgian wine, which was won by Nino Gongadze. The composition of the coin centers around the golden qvevri filled with red wine. The bottom of the coin reads: "საქართველო", "2017", "Georgie" (in French), "5 ლარი" (5 lari).

On the reverse the Bordeaux-based Center for Wine and Civilizations is pictured. The script reads in French: "L’EXPOSITION "VIGNOBLE INVITE" DE LA CITE DU VIN DE BORDEAUX", "LA GEORGIE - PREMIER INVITE".

The coins will be produced by Japan Mint. In total 1,500 coins will be released, which will be sold at the National Bank of Georgia and at the Wine Museum of Kvareli.

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Wines of Georgia reveals plans for UK

Ms. Abbott, Mr. Joseph.  Photo:  Sarah Abbott
by Sonya Hook

13.04.2017. The National Wine Agency of Georgia has launched a “major” 2017 UK trade campaign to build on record exports to the UK in 2016.

The agency announced this month that first-quarter exports for 2017 are up by 85% on the same period last year.

The campaign will be focused on raising the profile of Georgian Wines in the UK and expanding distribution in independent on and off-trades.

The country’s National Wine Agency has appointed Sarah Abbott MW and Robert Joseph to lead campaign strategy and trade liaison, while Madeleine Waters - who has previously worked with Abbott on campaigns for Wines of Turkey - will manage trade PR.

Wednesday, April 12, 2017

Saperavi the sensational [Saperavi wines from worldwide compared]

by Dan Traucki

12.04.2017. Georgia’s most important grape variety saperavi is slowly making its way into Australian vineyards. But how do these young wines compare with their traditional counterparts?

Saperavi is a deep, darkly coloured red grape variety that is one of 525 indigenous varieties from Georgia (the country), formerly part of the Soviet Union. Saperavi literally means ‘dye’ or ‘paint’. It is one of the very few wine grapes that has red flesh, as almost all red grape varieties have clear flesh, with the wine’s colour coming wholly from the skins.

Saperavi is the single most important grape variety in Georgia, in the same way as malbec in Argentina and shiraz in Australia. However, up until now this variety has been almost unknown to Australian wine drinkers. Only recently has it started being grown here by a few innovative winemakers, while at the same time imported wines have started arriving from Georgia.

Georgia is located on the edge of the Black Sea and has Russia, Turkey, Armenia and Azerbaijan as its neighbours (some ‘peaceful’ neighbourhood to be in, huh?!). Georgia has a population of 4.5 million, which is roughly the same as that of Sydney. It is widely considered to be the cradle of wine, as it’s proven that they have been making wine for more than 8000 years. It is a very different wine scene to ours, and most other countries, in that a very large proportion of Georgians make their own wine at home. Almost all farmers have at least a few rows of vines and city dwellers visit to buy grapes to make their own wine at home. City folks with gardens tend to grow at least some of their own grapes to make their wine.

Tuesday, April 11, 2017

Georgian grape varieties to be planted in China

11.04.2017. Unique Georgian grape varieties will be planted in China’s province of Ningxia that will raise awareness about Georgian grape varieties in the country.

For this reason a delegation from Ningxia is visiting Georgia’s wine region of Kakheti to learn more about Georgian winemaking traditions.

They also visited different wine producing companies in Kakheti and were introduced to qvevri  wine-making technology. Later the Chinese delegation also visited several vineyards in Kakheti.

"Recently the volume of investments made by China in Georgia has increased significantly, especially in the field of agriculture. Georgia has huge experience in winemaking and that’s why it is interesting for China to learn from the Georgian experience. It is also important that Georgian wine exports to China are on the rise”, said deputy Minister of Agriculture Iuri Nozadze.

The Law on Wine to be modified

11.04.2017. An interview with the head of the National Wine Agency Giorgi Samanishvili.

Work is under way to amend the law on wine. What exactly is planned to change?

Changes will affect almost all points of the law, although the general policy of the state regarding winemaking remains the same. It is planned to bring the law into line with current realities, since the last amendments to the law were adopted in 2002 and it lags far behind modern realities both inside Georgia and on the international arena.

The law is being revised and updated, and for this reason we are actively consulting with winemakers.

One of the planned changes involves a ban on the export of draught wine and wine materials.

Saturday, April 8, 2017

OIV students visit Georgia

08.04.2017 (Hvino News). A group of eighteen students of OIV (International Organization of Vine and Wine) wine management master program visited Georgia to learn about Georgian wine culture.

The group visited the museum of National Wine Agency in Tbilisi, where presentation about Georgian wine culture was held. The students visited Georgian wine-making companies, learnt qvevri technology and tasted different Georgian wines.

The Head of National Wine Agency, Giorgi Samanishvili says that this is the second visit of OIV masters in Georgia.

“The OIV, which has the head office in Paris, has mastering program and the students learn wine-making fields of various countries. Georgia has been in this program for two years now, and the representatives of the organization learn wine-making and viticulture field with its traditions, culture and uniqueness on the place,” he added.

Georgia’s National Wine Agency reports that the students were impressed by qvevri winemaking technology. The group member Sandra Combat said that the visit exceeded all the expectations. “Georgian wine history, traditions, qvevri wine, Georgian people's hospitality, culture and Georgian singing were especially interesting for us,” she added.

Read also: Exclusive interview of OIV's director to Hvino News here.

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Friday, April 7, 2017

Official: Wine export data of first quarter

07.04.2017 (Hvino News). According to National Wine Agency data, in January-March 2017, 14 199 018 bottles (0,75l) of wine has been exported to 38 countries worldwide, which is 85% higher, than the similar data of the last year.

In the period under review, 32,2 mil USD worth of wine has been exported, that is 77% higher, than the indicator of the same period in 2016.

The first five of the exporter countries is the fallowing: Russia - 8 987 745, China - 1 794 200, Ukraine - 1 305 508, Poland - 561 294 and Kazakhstan - 473 515 bottles.

The progress of wine export is notable in the following countries: China - 383% (1 794 200), Israel - 333% (42 570), Russia - 120% (8 987 745), Canada - 55% (34 650), Poland - 27% (561 294), Germany - 22% (98 926), Ukraine - 20% (1 305 508), USA - 7% (66 714), Latvia - 5% (255 896).

In addition, 3 302 962 bottles (0,5l) of brand has been exported to 13 countries worldwide, that is 51% higher, than the similar data of 2016. Totally, 8,7 mil USD worth of brand has been exported, growth compared with the similar index of the previous year amounted 71%.

Wednesday, April 5, 2017

Georgian-French wine research center to open at Lisi lake

05.04.2017. Construction of Georgian-French Wine Technologies Research-Training Center will be finished in about 3 months.

Ramaz Krichinashvili, Zearis company director and one of the authors of the project, noted that the project is being implemented by Georgian-American investments on 5 000 square meter space. The four-storied building repeats the design of the Dadianis Palace in Zugdidi.

“Construction works started on the territory about 10 days ago. The center will have several functions, including research of wine and grapes varieties. We will also have wine cellar. We also plan to build a hotel. Moreover, for popularizing sulfur water, we will arrange sulfur water pool too”, Krichinashvili said.

After the project completion, 100-150 citizens will be employed, he said.

Along with Zearis company, American investor Leonid Schuster is one of the authors of the project. Another Georgian company Happy House also participates in the project implementation.


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Export of wine materials from Georgia may be banned

05.04.2017 (Hvino News) Export of wine materials (draught/kegged wine) may be prohibited from Georgia. As reported by National Wine Agency Director Giorgi Samanishvili, the private sector has raised the initiative, backed by National Agency of Wine and Ministry of Agriculture. He believes the amendment will be approved by the parliament. According to him, up to 50 million bottles were exported in 2016, and only 500 000 out of them were draught wine.

Minister of Agriculture Levan Davitashvili said that the government's position is to prevent the export of wine materials from Georgia. According to the Minister, a legislative amendment has already been initiated in the legislature, but it is necessary to pass legislative stages to become a law.

"Regarding table wines, our position is not to allow the export of such materials at all, so that in other countries there is no temptation to bottle wine under the Georgian names. Already a change in the legislation has been initiated, but in order to amend the Law on Vine and Wine, it is necessary to go through some stages. The industry fully shares the government's position, Levan Davitashvili said.

Deputy head of Parliament's agriculture committee Irakliy Shiolashvili said that consideration of amendments to the Law on Vine and Wine will begin in April.

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Saturday, April 1, 2017

Hillary Clinton and Donald Trump make peace, drink Georgian wine

01.04.2017 (Hvino News). Hillary Clinton and Donald Trump have been seen together at a private wine tasting event at New York's Four Seasons Hotel.

On the photo leaked to the media through WikiLeaks, the former presidential campaign rivals are having a peaceful small talk, drinking what appears to be orange wine.

The wine is apparently Georgian rkatsiteli qvevri wine because it is the only orange wine listed in the wine tasting, according to official website of the Sommelier Society of America. Orange (amber) wines became fashionable at top-level social events on both sides of Atlantic in recent years.

Neither  Hillary Clinton nor  Donald Trump are new to Georgian wines, as both political leaders have visited Georgia in the recent past.

Hillary Clinton was reported as a fan of Georgian wine (read more: Hillary Clinton’s favorite Georgian wine costs 600 GEL). Donald Trump visited Tbilisi and Batumi in April 2012 to expand his global real estate empire."The country of Georgia is a small wonder,” – said Mr. Trump, - "It's one of the really amazing places in the world right now.”

Will Georgian wine make former rivals friends again?

© Hvino News. The photograph is posted as it is without proof of authenticity.

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Wednesday, March 29, 2017

Georgian winemaking companies sign new partnership contracts in China

29.03.2017. The 96-th China Food & Drinks Fair, a wine and food products international exhibition, was held in the town of Chengdu, Chinese Province of Sichuan.

With the support of National Wine Agency, 27 Georgian winemaking companies have taken part in the exhibition, according to Georgian Agriculture Ministry.

The first day of the exhibition registered a record number of visitors – 250 000 persons, Tamta Kvelaidze, deputy head of Marketing and PR department of National Wine Agency, noted.

“At the exhibition Georgian wine deserved highest evaluation. Representatives of Georgian winemaking companies met with old partners and potential importers. During the exhibition, new partnership agreements were signed. This exhibition is held since 1995 and is considered China’s most important exhibition, which provides best opportunity to make Georgian wine more perceptible and popular on southeastern Asia market”, Tamta Kvelaidze said.

Tuesday, March 28, 2017

Georgian wine comes to Monaco (with video)

28.03.2017 (Hvino News). On March 23 a Georgian wine presentation took place in Monaco. The tasting was organized by Dominique Milardi, vice-president of the Sommelier Association of Monaco with support of Georgian National Wine Agency and Georgian wine importer Ilia Kakhoidze.

Seven Georgian companies were represented: Kakhuri, Peradze Wine Cellar, Schuchmann Wines, Shalauri Wine Cellar, Teleda, Vita Vinea, Winiveria.

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Sunday, March 26, 2017

Georgian wine at ProWein 2017

26.03.2017 (Hvino News). Annual international fair of wine and alcoholic beverages – ProWein – was held in Dusseldorf, Germany.

During the fair two Georgian wine tastings were organized at the stand of Vinum, the leading wine magazine, lead by executive editor Rudolf Knoll. 14 Georgian wines were represented at the tastings. As Rudolf Knoll stated, the interest towards the tasting was so intense, that it was attended by twice as many guests then expected.

“The number of the guests exceeded all the expectations, that, in my opinion, is the result of the fact, that Georgia is already acknowledged worldwide as the homeland of wine. Surely, much interest is towards qvevri wine and Georgian varieties. I wish Georgian wine good luck and advances” - noted Rudolf Knoll. Read also: One day at ProWein Düsseldorf.

Director of Georgian Wine Association Tina Kezeli remarked that Georgia has participated in ProWein since 2000, but Georgian wine has never had such representation. “This fair is very important platform for Georgian wine-makers. This is the world's number one fair in the wine-making field. Totally, 23 Georgian companies are represented on the stand, we have never had so many companies represented at this fair. More companies have interest and accordingly, we hope, that next year, Georgian stand will be even more representative. Especially notable is the interest towards qvevri wine” - stated Ms. Kezeli.

Saturday, March 25, 2017

Georgian-Swiss wine-making cooperation presented at "Francophonic Wine Tasting" in Tbilisi

25.03.2017 (Hvino News). Swiss, French, Romanian, and Polish embassies in Tbilisi joined forces on March 24 to organize "Francophonic Wine Tasting". In the framework of Francophonie 2017, this event was conducted in French language in Tbilisi's cafe Apero. The selected wines from Georgia, France, Switzerland, Romania, and Poland were offered for tasting.

The Ambassador of Switzerland H.E. Lukas Beglinger warmly welcomed the participants of the event. The Ambassador of Romania H.E. Radu Liviu Horumbă, and representatives of French and Polish diplomatic corps also took part in the soiree.

One of the highlights of the tasting was Amphore - a qvevri wine made in Switzerland, which was highly appreciated by the guests. This wine is produced according to traditional Georgian technology by Albert Mathier & Sons in the Swiss canton of Valais. The Swiss company imported the qvevri clay amphorae from Georgia several years ago, and has been selling successfully its Swiss-made qvevri wine since then.

Other wines offered at the tasting included French wines Chateau de Rouillac, Châteauneuf du Pape Comte de Lauze, Swiss Heida AOC du Valais, Romanian elite Domeniul Coroanei Cabernet Sauvignon, and others. Georgian wines from Vismino (a brand of GWS/Marussia Beverages) were also offered at the tasting. The event was led by Georgian wine expert Revaz Goshadze.

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Friday, March 24, 2017

One day at ProWein Düsseldorf


hvino world news
Hvino World News is our column focusing on important events and news from international wine world scene which may be useful and relevant to Georgian wine industry. The column is authored by Ute SEITZ, wine author and wine tourism adviser (Tbilisi). 

24.03.2017 (Hvino News). From March 19th to March 21st 2017 ProWein specialized trade fair was held in Düsseldorf, Germany.

At the worlds’ biggest and most important wine and spirits fair about 6,300 exhibitors from more than 60 nations presented their products to more than 58,000 visitors from 130 countries. ProWein is a specialized fair. So, only persons whose profession has a relation to wine or spirits, like winemakers, wine traders, importers and exporters, restaurant managers, sommeliers, wine journalists, etc. are allowed to visit the trade fair. About half of the 58,000 visitors come from Germany, the other half are mainly from European countries. About 3,000 visitors come from North- and South America, and about 2,500 from Asian countries.

It is amazing when you arrive at the Messe Düsseldorf and see these big halls filled with wine stalls. Where to start tasting - overseas, France, Italy, Spain, Germany?

9 out of 17 halls are occupied by ProWein - two halls for German exhibitors, two halls for French exhibitors, nearly two halls for Italian exhibitors – including stalls from other European countries and Georgia, one hall for Spanish and Portuguese exhibitors, one for Austrian wineries. Even if you visit all three days it is not possible to taste all the wines and spirits presented. A framework program with about 500 tastings was held additionally. As a visitor you have no chance to see and taste everything. You have to make yourself a program and try to concentrate on what you want to see and taste.

Saturday, March 18, 2017

23 Georgian wine producers will take part in ProWein 2017

18.03.2017 (Hvino News). 23 Georgian wine producers are participating in ProWein wine fair in Duesseldorf, Germany, on March 19-21. The event is recognized as one of the most prestigious in the wine industry of Europe.

The following Georgian companies will take part in ProWein:

Askaneli Brothers Ltd.
Besini Ltd.
Bolero & Company Ltd.
Corporation Georgian Wine Ltd.
Friends' Cellar JSC
Georgian Wine House Ltd
Georgian Wines and Spirits Company Ltd.
Gevelli LCC
JSC “Chateau Mukhrani”
JSC “Corporation Kindzmarauli”
JSC Bagrationi 1882
JSC Teliani Valley

Monday, March 13, 2017

Georgian qvevri wines at RAW fair in London

13.03.2017. (Hvino News) Georgian wines are represented alongside some of the most exciting collections of natural and organic wines at RAW artisan wine fair in London, United Kingdom, om March 12-13. The RAW WINE festival annually celebrates some of the best natural wine producers in the world, with this year’s event featuring more than 150 growers.

The Georgian wineries that were presented in the UK festival were:
  •  Naotari 
  •  Papari Valley 
  •  Tibaani 
  •  Gotsa Wines 
  •  Natenadze's Wine Cellar 
 The wines of small Georgian growers, unable to attend the fair in person, were shown on a communal table thanks to National Wine Agency of Georgia. In addition to the Georgian growers who were attending in person, visitors were able to taste a collection of other wines from a collection of growers grouped together on "Multi-Grower Selection" table.

“This is the third year of my participation in RAW WINE and each year I feel how the popularity of Georgian wine grows. Meskhian and generally Georgian wines were a discovery for some people years ago, but now, from all around the world, people come to taste Georgian wines. They sat that Georgian wine has a great potential. Last year I found two importers at this fair (Denmark and Switzerland). Yesterday, Danish partner wrote to me that my wine is among the best in Michelin-class restaurant chains, and they bought a large party. I think, this year I will find importers from California and New York”- said Giorgi Natenadze, one of  participants of the fair.

Georgian wines and especially qvevri wines have been gaining more and more popularity in the UK and the world.

 Georgia has participated in the annual RAW WINE exhibition since 2012.

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Georgian wine awarded with Japan's Diamond Trophy

13.03.2017 (Hvino News). Vaziani Company's wine Saperavi 2015 was awarded with the Diamond Trophy - the most honorable award of  Sakura wine competition in Japan.

In the beginning of February, above-mentioned wine became the winner of The Double Gold Medal of  “Sakura” Japan Women’s Wine Awards 2017 (read more here) and, according to the rules of the competition, was nominated for the most honorable award of  “FOODEX Japan 2017” fair - The Golden Trophy.

The head of National Wine Agency Giorgi Samanishvili noted this was important success for Georgian wine. “My congratulations to the company for such huge success. Being a winner of such prestigious competitions promotes not only the company, but also Georgian wine popularization and development on Japanese market in general, where National Wine Agency has active marketing arrangement plans for this year” - stated Giorgi Samanishvili.

“Sakura” Japan Women’s Wine Awards is a large-scale international event, which was organized for the fourth time. The international wine competition is judged by Japanese female wine specialists, sommeliers, wine writers and journalists. In the competition of this year, totally 12 Georgian wines were awarded by one Double Gold, six Gold and five Silver Medals.

This is the second time Georgian wine is awarded by the most honorable award of this competition. In 2015, “Lukasi” wine - “Chkhaveri” was awarded by The Diamond Trophy. Read more at Japan women’s wine contest awards two Georgian wines.

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The Top 5 EU markets in wine consumption

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Hvino World News is our new column focusing on important events and news from international wine world scene which may be useful and relevant to Georgian wine industry. The column is authored by Ute SEITZ, wine author and wine tourism adviser (Tbilisi). 

13.03.2017 (Hvino News). The actual available figures of the EU wine markets give an insight on the situation and development from about 1.5 years ago. The time-delayed publication of the data is owed to the complexity of summarizing data on regional, national and EU level. As one can assume development on the wine market does not happen erratic but rather for longer periods the data still give a compact contemporary orientation.

The wine market volume of the five biggest EU wine markets sums up to 92 million hectolitres. With 28 mn hl France is the biggest wine market, followed by Italy (21 mn hl) and Germany (20 mn hl). These three countries stand for 69 mn hl or more than two-thirds of the TOP 5 groups’ wine market volume.

Concerning the per capita consumption France is number one with 43 litres per person per year. However, in the years since 2000 the French wine consumption declined on average by 10 l per person per year. The highest decreases reports Spain with 15 l per person per year or – 41 % - a tremendous decline.

About the reasons can be speculated. Basically the economic frame conditions might be responsible.
The decrease in consumption is also important for the placement of freed wine volume on the market, which triggers price pressure and increased export efforts.