tag:blogger.com,1999:blog-1664191429704942128.post791248396658420734..comments2024-01-04T15:18:57.792+04:00Comments on Hvino News | Georgian Wine News: Georgian wine industry: recent past and the way forward: Part IIUnknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-1664191429704942128.post-9222763543464114722013-08-20T02:48:38.742+04:002013-08-20T02:48:38.742+04:00Quite right Jacques.
Especially on looking at th...Quite right Jacques. <br /><br />Especially on looking at the New World. The Australian example is an interesting one. Jacob’s Creek, or rather the wine that became Jacob's Creek, the Pernod-Ricard Australian mega-brand was not an instant success. In fact the initial launch was a failure. It was small family owned wineries such as Brown Brothers, St Hallett’s, Petaluma, Chapel Hill, Brokenwood and Geoff Merrill who by hard work, personal contacts and by having authentic products, made the vital initial steps into the U.K. market. They did this with almost no budget. The Jacob’s Creek re-launch with a better importer and better branding was then highly successful soon after this. <br /><br />Another key ingredient of the Aussie success in the UK was “The Wine Flight”. Large numbers of wine merchants were invited out to Australia on part-subsidised trips to have the meet the producers and be wowed by the “Aussie wine experience”. <br />Tim Clarkehttp://www.winetours.co.uknoreply@blogger.com