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Saturday, March 14, 2015

Robert Joseph on Georgia's wine marketing (video)

14.03.2015. Last month Robert Joseph - a renowned British wine expert and writer -  visited Tbilisi, participating in development of the marketing strategy for Georgian wine. On February 4, Georgian Wine Club interviewed Mr. Joseph. The interview is published below.



Mr. Joseph is recognized as one of the most influential authorities in the wine world. He is one of the founders of the magazine Wine International and London International Wine Challenge, editor of  Meininger's Wine Business.  Besides, Robert Joseph is the author of over 28 books, twice winning the Glenfiddich award for wine writings.

Robert Joseph paid his third visit to Georgia. The expert participates in development and promotion of general image concept of the Georgian wine, together with Master of Wine  Lisa Granik (USA). By sincere endeavors of Robert Joseph and Lisa Granik, Georgia was presented at Bordeaux Wine Exhibition for the first time.

Source (abridged) © Georgian Wine Club

    Georgian Wine Catalogue      
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