Tuesday, June 3, 2014

Hvino's performance became comparable to world's leading wine business medias

03.06.2014 (Hvino News) Georgia's wine business information portal Hvino.com has become comparable to the leading international electronic medias - both in terms of popularity and geographical reach - according to recent research.

During just two years since launch in spring 2012, Hvino became a widely popular online resource read in 145 countries of the world. The table compares Hvino's key parameters - including traffic statistics and costs of advertising - with Drinks International, a well-established British online resource.
Hvino’s Key Media Pack Parameters
as compared to Drinks International*

Key Parameters


Drinks International*


Impressions (pageviews) per month


Over 50,000

Total pageviews, all time history 2012-2014


Not disclosed

Traffic dynamics, percent per month, average
Over 4%, constant growth

Not disclosed


Number of countries reached



Top 5 countries
USA, Georgia, Germany, China, Russia (for Hvino News)
UK, USA, France, Germany, Australia


Facebook, number of likes




Language of communication
English, Russian


Cost of banner ad, per month
US$ 229

US$ 1,911  (£ 1,140)

Discount for contracts over 6 months, percent
Discount for contracts over 12 months, percent
* Drinks International is one of industry’s leading international news medias, published in UK. Its data is used here as a reference.  Website of Drinks International is http://www.drinksint.com/

From the table, one may see that:
  • Hvino's  traffic is about half of Drinksint.com; 
  • Hvino's  geographical reach is comparable to Drinksint.com; 
  • Hvino's advertising price is almost 10 times lower!
"Results of research of Hvino's market position makes us believe that our offers are quite cost-efficient, and very competitive by strict international standards", said Elena Maslova, senior associate at Hvino.com.

Previously Hvino News has been quoted by leading wine media including Meininger's, Wine Spectator, Drinks International, Just Drinks, Vinitaly and general news medias such AFP (Agence France Presse).  Hvino News is the only official Georgian media partner of  Europe's largest wine fair ProWein (Dusseldorf), and Asia's ProWine China (Shahghai).

"This is a fantastic achievement for just two years since launch. We are happy that we managed to make Georgian wine information available to the professional community worldwide", - commented Elena Maslova.

© Hvino News

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