Thursday, January 9, 2014

National Wine Agency has no plans to promote Georgian wines at Sochi Olympics

09.01.2014 (Hvino News). According to the National Wine Agency, Russian news agencies' reports about the promotion of Georgian wine at the Sochi Olympics are incorrect. On Tuesday, Russian media reported that Georgia plans to advertise wine at the Olympics, but the Georgian National Wine Agency rejected this in a statement. The National Wine Agency does not plan to advertise Georgian wine at the upcoming Sochi Winter Olympics, but it is still unknown whether private companies will do it on their own initiative.

Director of the  National Wine Agency Levan Davitashvili says: "The National Wine Agency is not going to advertise the wine in the framework of the Sochi Olympics. However, we do not exclude initiatives from the private sector.” According to him, the interest towards the Georgian wine is growing in the international markets including the Russian market. "For Georgian companies which are engaged in export, there is no obstacle in the way. The important thing is to have quality product," - says Levan  Davitashvli.

According to the agency, 47 million bottles of wine were exported  to 46 countries in 2013. 22 million bottles were exported to Russia. A total export of alcoholic beverages (wine, brandy and other spirits) amounts to 231 829 540 USD, which is 42 %  higher than in 2012.

Earlier in November 2013, Georgian wine was officially promoted at the EU Summit in Vilnius, Lithuania (read more here).

© Hvino News    DRINK GEORGIAN

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